The stage in which designers create each screen during the product design process, emphasising aesthetics or style, is known as user interface design or design production. During design production, designers will focus on creating all the necessary pages/screens and building components, micro-interactions, UI animations, and design documentation.
The user interface and documentation designers create during design production will be the main reference for developers. It’s also the outcome of the design which helps get more concrete feedback from stakeholders.
Design production is usually conducted after wireframes, and art direction is confirmed. Once the high-level layout, interaction, and art direction are decided, the change requests from stakeholders will be significantly reduced. This is the perfect time to focus on the details.