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¶ Concept Validation
So now you have a list of good ideas and have already developed some product concepts on top. The immediate step is to summarise the underlying assumptions for testing and designing low-high fidelity prototypes for quick customer and market feedback. Based on the validation data results, we will be able to make informative decisions on those concepts and how to improve them or leave them.
¶ Examples
- When business stakeholders or leaders come up with an idea, and we are considering applying it, then we should go through this validation process (starting from the concept cards…)
- When we have a new opportunity observed in the market, before we spend resources on building prototypes, we should go back to the conceptualisation and clarify what we want to test and build
