Business Model Canvas PDF TemplatePrevious
¶ Business Model Canvas
¶ What it is
The Business Model Canvas is a comprehensive overview and framework that summarises the business model behind your concept. It looks are the Customer Segment - Value Proposition pair, which is our Value Proposition Canvas, and adds essential organisational views around operational activities and resources, go-to-market, as well as the P&L view of the business.
¶ Why it is useful
The Business Model Canvas succinctly summarises the business in an overview, making it easy for other team members, stakeholders, and investors to grasp.
¶ When to use it
When you want to build out a concept with a business model and operating activities, it makes sense to use this tool.
¶ How is it done
- Prepare a Business Model Canvas workshop using the BMC template and recapping your Personas, Concepts, and Go-To-Market Strategy.
- Work as a team to fill in each part of the Business Model Canvas, starting with the fixed strategic choices you have already made (such as customer segment, value proposition, channels, etc.) and then filling in the ones that derive from there (such as costs and revenues) or complement those.
- Review the Business Model Canvas by having a team member pitch it to the group, and see if any inconsistencies or broad generalisations need further iteration or specification.
- Pitch it to stakeholders or outside experts to get additional input and iterate further.
¶ Do's & Don't
Do's
- Iterate on the Business Model Canvas a view times until you have an integrated and coherent set of strategic choices that work well together to give you a strong position.
- Discuss each field in-depth with the team to get a broad view of options before making decisions.
Don't
- Don’t rush through filling it in to tick off the exercise; this is a chance to make an important and integrated set of choices that form a strategic umbrella over your future business.
- Don’t forget to check how the different aspects work together and whether there are any inconsistencies.
¶ Tools needed
- Whiteboard (physical or virtual)
- Post-it notes (physical or virtual)
- Business Model Canvas Template
- Finalised Concept Card, Go-To-Market Strategy, and Persona Statements
¶ Examples
