Business Model Cheat Sheet PDF Template
Business Model Cheat Sheet Miro TemplatePrevious
¶ Business Model Design
¶ What it is
The Business Model sets out how your new product, service, or venture will capture a part of the value that it creates for customers. The critical question is what the revenue-generating mechanism will be. Good business models align value creation for customers with value capture so that the more value customers perceive they get, the more revenue they generate.
¶ Why it is useful
A business model is a must-have if your new concept has a P&L and needs to make money.
¶ When to use it
Whenever your investment case is based on having income/revenue streams, you need to design a business model.
¶ How is it done
- Review your Finalised Concept Card and your Persona Statements. Reflect on how you create value for customers.
- Think as a group about possible ways in which you could monetise the offering. What revenue could you generate, how would that work, and who would pay?
- Evaluate the different potential income streams based on the effort, size, and other requirements to generate them and on how well they align customer value with income generation.
- Decide on the business model(s) that is/are most synergetic with your value creation and therefore have the best scale potential as you grow and create more customer value.
¶ Do's & Don't
Do's
- Explore many different business models and evaluate their Pros and Cons.
- Align value capture with value creation so that customers are happy to pay more as they get more value and feel they pay for what they get.
- Open to combining multiple revenue models if they are synergetic and make sense.
Don't
- Don’t jump to conclusions. Just because you are making software does not mean you have to be in the SaaS business.
¶ Tools needed
- Whiteboard (physical or virtual)
- Post-it notes (physical or virtual)
- Finalised Concept Card
- Persona Statements
- Business Model Inspiration Cards
¶ Example
¶ Business Model Design Resources
¶ GenAI Tool Use Case
Please refer to Concept Critique: Suggestion on Designing, Prioritizing, or Reframing Concepts