Concept Card PDF Template
Concept Card Miro TemplatePrevious
¶ Concept Card
¶ What it is
The Concept Card is a template for taking a set of scattered ideas and expanding them into a holistic concept, which entails selected ideas, a target persona for whom the solution is aimed, a clearly defined value proposition for the target Persona, and a storyboard to illustrate how the concepts work in practice.
¶ Why it is useful
A Concept Card helps translate ideas into concepts that can be taken forward to prototyping. In addition, it can help make your ideas around a service (re)design more concrete and tangible.
¶ When to use it
You can use the Concept Card from idea generation to concept creation. The Concept Card benefits if you have generated a sufficient number of diverse ideas during your brainstorming session.
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¶ How is it done
- Go back to the Personas that you have identified and review their needs. Then, write down the Persona and the need to be addressed on the Concept Card.
- Select the top ideas you have developed which fit the Persona’s needs and combine them into one concept.
- Visualise your solution - sketch the concept of your service.
- Articulate the value proposition of your solution. Which pain points are solved, and which benefits does the Persona gain from your service?
- Optionally, you can think about the business model of your service and fill it in the concept card as well.
¶ Do's & Don't
Do's
- Keep your HMW in mind and check back whether your concept answers it.
Don't
- Don’t get lost in detail - you are mapping the overall concept of your solution, not the fine-tuned details (yet).
¶ Tools needed
- Whiteboard (virtual)
- Post-its, paper, pen (virtual)
- Personas
- Generated Ideas
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¶ Example
