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¶ Persevere
¶ What it is
When an experiment has conclusively proven the validity of an assumption, we persevere with the concept or the related aspect of the concept in the form it has been formulated.
¶ Why it is useful
Moving forward with a concept or aspect based on validated learning ensures that the team has the confidence to execute it. You can use the experiment data, which made you Persevere later translate essential aspects for the Production team.
¶ When to use it
Whenever an experiment has conclusively proven our assumption correct, we Persevere with whatever this assumption was related to.
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¶ How is it done
- When an experiment tells you that an assumption you had is conclusively valid, discuss with the team the extent and implications of that validated learning.
- Define what aspects of the concept have been validated by this new knowledge and document it for the Production team to leverage that data and insights toward market execution.
¶ Do's & Don't
Do's
- Take the time to reflect on the scale and scope to which the validated learning from the experiment validates aspects of the concept.
- Document the insights for the team to leverage down the line.
Don't
- Don’t over-generalize successful experiments to a degree where you feel you validated the concept more than you did.
¶ Tools needed
- Whiteboard (physical or virtual)
- Post-it notes (physical or virtual)